Data
Tracking you can trust, data you can act on
Before we invest a single dollar in media, we fix the foundations. Clean, privacy-compliant data is what makes every other channel perform.
Google Analytics 4
A GA4 property configured for your business, not just installed.
What we do
- Property, data streams and key events setup
- E-commerce and lead events
- Audiences for Google Ads
- Cross-domain and filters
- Data retention and privacy settings
Google Tag Manager
One clean container for every tag, and every platform measuring the same, accurate conversions.
What we do
- Container audit and cleanup
- Tags, triggers and data layer
- Purchase, lead and call tracking
- Offline conversions from your CRM
- Value-based conversions
- Consent Mode v2 integration
- Version control, documentation and regular tracking QA
Server-side tracking
Recover the conversions that browsers and ad blockers hide.
What we do
- Server GTM container hosted on Stape.io
- Meta Conversions API and TikTok Events API
- Google Ads enhanced conversions
- First-party cookies and custom domain
- Deduplication between browser and server events
CMP
Privacy compliance without losing your data.
What we do
- Cookie banner and CMP setup
- Google Consent Mode v2
- Tag mapping to consent categories
- Loi 25 (Québec) and GDPR (France) alignment
Dashboards & reporting
All your channels in one clear, live view.
What we do
- Custom Looker Studio dashboards
- ROAS, MER and net sales tracking
- Budget pacing
- Monthly insights and recommendations
Advertising Mastersheet
Performance Dashboard
