Turning Cart Abandoners into Conversions with Personalized Remarketing
Background
How can eCommerce brands reduce cart abandonment and increase ROAS without raising media spend?
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Like many eCommerce businesses, Giant Art faced high cart abandonment rates — with users browsing deeply, adding products to cart, and then dropping off. As acquisition costs continue to rise, converting these high-intent users became the most efficient opportunity to drive incremental revenue and maximize return.
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Strategy
When ADIGI360 took over Giant Art’s media account, we identified cart abandoners as an under-leveraged audience with strong purchase intent. We deployed a Dynamic Product Ads (DPA) strategy via Meta to serve personalized creatives featuring the exact products each user had viewed or added to their cart.
To increase conversion likelihood, ads included tailored messaging emphasizing urgency, trust, and value. Campaigns were structured with controlled frequency, and capped budgets to optimize spend relative to audience size — aligning with Meta best practices and reducing acquisition costs.
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Results
Personalization and structure deliver high-impact returns.
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+20% increase in overall ROAS within the first month
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+35% increase in conversion rate ​
Aligned perfectly with Meta’s exposure frequency benchmark, validating both pacing and spend strategy.
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The campaign’s success led to this approach becoming a core part of Giant Art’s always-on strategy — reinforcing the long-term value of smart, personalized remarketing.
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Conclusion
Personalized remarketing works — especially when it’s structured with precision.
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Even modest budgets can unlock significant revenue when campaigns are tailored, frequency-controlled, and aligned with audience behavior. For brands facing cart abandonment, Meta Dynamic Product Ads remain one of the most effective tools for bottom-funnel conversion and scalable growth.