<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>ADIGI360 Blog</title><link>https://www.adigi360.com/blog</link><description>Paid media, tracking, SEO, GEO, Klaviyo and B2B outreach insights from the ADIGI360 team.</description><language>en-CA</language><atom:link href="https://www.adigi360.com/blog/rss.xml" rel="self" type="application/rss+xml"/><lastBuildDate>Tue, 20 Oct 2026 12:00:00 GMT</lastBuildDate><item><title>Beyond DTC: how Shopify brands can unlock growth through B2B outreach</title><link>https://www.adigi360.com/blog/beyond-dtc-b2b-outreach</link><guid isPermaLink="true">https://www.adigi360.com/blog/beyond-dtc-b2b-outreach</guid><description>A practical approach to identifying retailers, reaching buyers and developing wholesale opportunities, with guidance from Octobre Marketing.</description><dc:creator>Alexis</dc:creator><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate></item><item><title>What is GEO? A technical guide to visibility in AI search</title><link>https://www.adigi360.com/blog/what-is-geo</link><guid isPermaLink="true">https://www.adigi360.com/blog/what-is-geo</guid><description>How to improve the accuracy, discoverability and measurement of your brand across AI-assisted search experiences.</description><dc:creator>Alexis</dc:creator><pubDate>Tue, 22 Sep 2026 12:00:00 GMT</pubDate></item><item><title>Server-side tracking for Shopify: architecture, consent and validation</title><link>https://www.adigi360.com/blog/server-side-tracking-shopify</link><guid isPermaLink="true">https://www.adigi360.com/blog/server-side-tracking-shopify</guid><description>A technical guide to Shopify events, GTM Server, Stape, Meta CAPI and trustworthy conversion measurement.</description><dc:creator>Alexis</dc:creator><pubDate>Tue, 18 Aug 2026 12:00:00 GMT</pubDate></item><item><title>Creative diversity on Meta: a practical framework for better ad testing</title><link>https://www.adigi360.com/blog/meta-creative-diversity</link><guid isPermaLink="true">https://www.adigi360.com/blog/meta-creative-diversity</guid><description>Why different ideas outperform endless cosmetic variations, and how to measure what actually drives growth.</description><dc:creator>Chloé</dc:creator><pubDate>Tue, 07 Jul 2026 12:00:00 GMT</pubDate></item></channel></rss>